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Our Vision 

The vision of our proprietorship firm is to become the global leading manufacturer of 7AL Magnesia Cupels, Block 10HB Magnesia Cupels and all the other products that we offer to our clients. Our ambition goes beyond profit, we want to become the name that our clients can trust blindly. To become such an impressive and trustworthy name, we constantly take on business challenges and successfully tackle them in utmost ethical as well as client friendly manner. 

Operational Excellence 

The operational excellence of our privately owned company is what sets us apart from our competitors in the market. It acts as a medium which helps us in guiding and focusing our efforts towards the group goal. We constantly strive to improve and measure our progress as well as performance against the latest standards of the domain. There are five dimensions of operational excellence which are extremely relevant to our company, they are listed below:
  • A healthy & safe workplace
  • The Customers of our enterprise
  • Assurance of sustainable resources and operations
  • Employees working with great dedication 
  • Advanced technologies and production procedures 
Service Excellence

Our company’s prime goal is to attain maximum customers’ satisfaction. Only offering good quality Block 10HB Magnesia Cupels, 7AL Magnesia Cupels, etc. is not enough, one needs to go beyond the ordinary. This is the reason, we render premium customer services to our clients, these services are super flexible. They are modified as to fit the clients’ exact needs. 


All of the business operations of our company are carried out from Salem, a city located in the South India. This city is famously known as the Magnesite capital of the country. The famous Chalk Hills situated in this city are the biggest source of pure magnesia in the country, the hills are sprawling over an area of 17 Sq. Km. To assure that each and every business activities is performed efficiently, we rely on our advanced manufacturing plant, which is backed with advanced eco friendly machines. The plant constantly remains under the vigil of experts, who assure that all of our team members work with perfection. We strive to make sure that no mistakes are made at any stage of operation. To ensure this, we focus on the following dimensions:
  • We assure environment & employee safety while ensuring that zero ham is caused 
  • We focus on learning and developing skills in order to benefit our clients 
  • We aim to offer best support and services to our clientele
  • We constantly focus on growing as well as improving with each passing day.

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